Skiprock

Skiprock, a communications consulting agency, was founded by Mo Moorman in 2018.

Who is Mo Moorman?

I’m a communications professional. I am results-oriented, a relationship builder, and have solid ties with news media and business leaders. I love to build and fix things, and I have a passion for helping others grow. I’m a dad to four amazing children and a husband to an incredible wife. I love being outdoors, especially in the water or on a golf course. I laugh a lot.

What’s your background?

I’ve been doing this work for more than 20 years, leading in-house communications programs for Northwestern Mutual, Jockey International, Aurora Health Care and Schwinn Bicycles, among others. Through my consulting work, I have supported brands including Northwestern Mutual, Johnson Controls, Generac, A. O. Smith, Versiti Blood Centers, and more.

I have had a storied career. I’ve led large and small teams, worked with celebrity influencers, and even opened a new market for an American brand in China. I’ve shut down 34th Street in Manhattan for a special event. I’ve built catalogs, run trade shows, organized press conferences and crafted countless policies, metrics reports and protocols. I’ve put brands on the cover of the Wall Street Journal, on the Today Show, and in the movies, and I’ve helped companies manage and avoid crises when times got tough.

I’ve also held marketing leadership positions in addition to my communications roles, and I hold a master’s degree in Integrated Marketing Communications from Northwestern University, widely recognized as the leading institution in this field of study. Understanding all facets of marketing has made me a more effective communicator and business partner.

Why did you start Skiprock?

Owning a business and leveraging my skills and interests has always been part of the plan. After 20 years of in-house (and a little agency) work under my belt, the time felt right to start my own agency. And it’s been great. I get to do what I love to benefit others.

What are some examples of your work?

Some of my favorite accomplishments have come from taking on the challenge of building a program from the ground up, as I did with Aurora Health Care’s public relations program and team (which secured an annual average of 400 placements equating to 47 million+ impressions valued at $387,000 and increased Aurora’s share of voice by 28% YOY) … and Johnson Controls’ social media program for their Building Automation division (which solved for their need to establish a digital thought leadership strategy and to connect with both business prospects and prospective employees) … or re-engineering a department such as I did for Jockey International, where I rebuilt and directed the organization’s public relations, internal communications and social media programs.

In each of these examples, those programs proved to go above and beyond expectations, delivering measurable value, enhancing engagement and driving sales.

What’s your superpower?

I’m a sales-oriented person with a curious mind. I enjoy finding creative solutions that hit targets. These attributes, combined with my rich experience, enable me to efficiently develop strategies that deliver measurable, meaningful results.

Why the name Skiprock?

The act of skipping a rock across water is a very satisfying one. It requires the right combination of finesse and force. You need the right stone. Similarly, choosing and implementing appropriate tools and techniques to deliver the right message to the right audience at the right time is an art and a science. It takes practice, creativity and skill. And when done right, the results are very satisfying.

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